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以往的品牌專書大多為文字敘述與案例分析為主,現在與未來在ATLAS出版的品牌專書編撰方向,將以工具書手札的模式進行,並且以品牌案例執行圖表來提供,不僅具備品牌實作案例分析,並與品牌執行流程圖表一體融合,完整提供企業或是個人可以訓練學習應用的品牌專業訓練模組,全方位滿足企業從業人員品牌技能所需。
21st CEO_彪琥篇
(in ATLAS)
21st CEO_璟茂篇
(in ATLAS)